A visually elegant Brazil, looking towards the future.
In the visual concept of BR 2030, we combine primary forms present in everyone's daily life, from the Brazilian flag to our architectural icons, giving these forms a movement towards the future.
Which represents tomorrow. All information converges, indicating movement, and condenses in 2030, reinforcing one of the main focal points of the program: the future.
Which represents tomorrow. All information converges, indicating movement, and condenses in 2030, reinforcing one of the main focal points of the program: the future.
Visual elements
Starting from the Brazilian flag, we can isolate the graphic elements into simplified forms, from which we will extract the shapes that will be present throughout the entire graphic project.
Typography and colors
The blocks and shapes unite with the colors of the Brazilian flag, with a more saturated variation, making the project more modern, maintaining elegance, and breaking away from the conventional.
The bold typography brings weight and emphasis wherever it is used, and combined with a lighter font, it maintains contrast and information hierarchy.
Guest screen
Placeholder screen
Background loop
Transition
REVEAL DEVELOPMENT
Visual development
